Originally posted by: Winterpool
I don't quite understand why people find the practice of changing prices rapidly online so offensive. It's one of the things that modern technology (and especially online retailing) allows the seller to do. Supply and demand are the primary determinants of market price after all: modern tech just allows the price to move much more quickly. It's inconvenient for the consumer of course, especially when he's trying to plan budgets. Anyhow, fixing prices is what people who don't understand capitalism always seem to demand. (By the way, when the government starts trying to freeze petrol prices, that's when we'll get shortages and '70s-style queues again...)
So, I guess you wouldn't mind if you were shopping in, say a grocery store, and while you were putting items in your cart, the prices went up from what you saw when you put the item in your cart to the time you went to check out.....like milk rising from $4.12/gal to $4.20/gal, or a dozen eggs going from $1.02/doz to $1.09/doz......
You'd complain but you get the explanation that the store's computerized dynamically controlled inventory and pricing software determined that sales of those items showed they were popular and hence needed a price increase dynamically to respond to suply and demand. The demand was there, so the price jumped in the last 5 minutes.
I don't think that you'd stand for that scenario yet you seem to think NE's pricing model is OK.....strange.
I have experienced Newegg's price increases first hand......last time was when NE had their first shipment of E8400 cpus in stock.
Put one in my cart.....was priced just around $200......and unfortunately, I messed around looking at some video cards and RAM.
Went to check out and mysteriously the cpu was up in price by $15......and by the next day, the cpu was well over $250......and did drop in price slowly over the next few weeks.
I do understand a retailer wants to set his price of an item to its highest point and still make sales.....to otherwise would be rather foolish on the retailer's part. But to raise prices minute by minute on that item just because sales of that particular item are strong.....sticks in my craw as simple gouging the consumer.
The original selling price set by the retailer must have been alright for the retailer......he chose that selling price after considering his cost for the item, and all of his other costs associated with operation of his "store", etc., which is why the price was set initially at that certain point.....he was getting the profit he deemed was what he wanted to get for the item. But to raise the selling price after noticing popularity, even when the consumer has put the item in his cart, or hand, or wherever the consumer puts the item he intends to purchase just prior to paying for it......that's gouging.
Yet we seem to overlook some places that do just that....Why? I don't know....maybe we have a soft spot in our hearts for a beloved store so much that any blatant gouging by that store is overlooked because they are "the best store around" and cannot do anything wrong...heaven forbid we criticize that store for anything.....