- Nov 22, 2008
- 15,299
- 740
- 126
I am a dad of two, as my wife works full time, I had significant contribution to my children's upbringing; would stay home with them when they were sick, she would even go on business trips for days at a stretch. Now, in a TV commercial, no matter how dumb they portray dads, my only reaction would be amusement. This is ridiculous, men always have a good sense of humor... where is this come from... it’s insulting, damn those sissy metrosexuals...
http://www.blippitt.com/huggies-ad-backlash-dads-are-in-an-uproar-video/
The new commercial shows a group of dads so involved in watching sports on television that they forget to change their kids’ diapers.
A Huggies ad has fathers in an uproar for its unfair portrayal of dads as inattentive and incapable of caring for their babies. The campaign, titled “Have Dad Put Huggies To The Test”, was part of a program to “demonstrate the performance of our Huggies diapers and baby wipes in real life situations.”
The new ad comes, though, at a time when more and more fathers are opting to stay at home while their wives bring home the bacon.
“Changing diapers, cleaning, feeding, bathing,” Routly writes. “No aspect of parenting other than actually giving birth and breastfeeding is off-limits to involved 21st Century dads. The days of dad being unwilling or unable to take an active role in even the messiest aspects of parenting young children are past.”
Routly is hoping to get 20,000 electronic signatures.
http://www.blippitt.com/huggies-ad-backlash-dads-are-in-an-uproar-video/