Ya, it's dead quiet in desktop, but start anything with video (and quality sound), fan starts up. I just gave up on trying to listen attentively through my right ear, so I've pretty much gotten use to my BFG 7600gt. I think ASUS and a few others have passively cooled (stock) 7600gts, don't remember which. Oh, and don't hope about other brands using a quieter fan, I think most are built off the reference board, and use a similar, jet engine, fan.