Should Amazon make a Pixel Qi (E-ink/LCD display) Kindle Android tablet/E-reader?

theeedude

Lifer
Feb 5, 2006
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Seems like to me they would make huge inroads if they made something like Notion Ink Adam, but thinner and lighter, like the Kindle.

They have distinct advantages that other Android manufacturers don't:
- Great software team to customize the OS to their exact needs.
- Efficient, entrenched and consumer trusted online distribution network with as many credit card numbers as anyone. Kindle sales prove they can get their product out in huge numbers.
- Robust cloud computing infrastructure, they can sell cloud apps/storage.
- Kindle Brand. People will buy a Kindle for e-reader alone, get tablet functionality for essentially free.
- Ability to subsidize their hardware with app sales from own market, like Apple.
- Ability to subsidize their hardware with content (books, video, music, etc) sales, like Apple.
- Ability to subsidize their hardware with ads for stuff sold on Amazon. Instead of seeing ads from some random third party, you'll see ads that will let you one click order stuff from Amazon. They won't be taking some % of the ad revenue, but ALL of it. This is something even Apple doesn't have.

The cross-subsidy part would allow them to compete very favorably on pricing, at a level that will not be sustainable for most other manufacturers.

Pixel Qi display would differentiate them from the iPad, and give them ability to transition their traditional E-ink readers to Color E-ink/LCD tablets, basically they get to eat their cake and have it too. It also can give them very long battery life in E-ink reflective mode with no backlight, meaning they can make device thinner and lighter.

Since securing displays is becoming a supply bottleneck, it may make sense for them to buy Pixel Qi outright. Maybe buy Notion Ink while they are at it and use the Adam as a starting point. Notion Ink has a promising product, but they are in no position to compete with the big boys themselves.

Basically a tablet seems like it ties into Amazon's business perfectly both as a distribution device for content and an advertising platform for their goods. They also need this as a defensive move to stop more of their Kindle customers migrating to iPads. I would be surprised if they did not jump on the tablet bandwagon in the near future. The synergies are just too great to ignore.
 

Red Storm

Lifer
Oct 2, 2005
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I bought my Kindle because it was much, much cheaper than $500, did not have an LCD screen, and the battery will last for weeks on a single charge. Until tablets can do that, I see no reason why I would pick one over something like the Kindle.

That being said, Amazon would be smart to look into making a true tablet device. I'm sure there are plenty of people out there who want more than just a dedicated E-reader.
 

theeedude

Lifer
Feb 5, 2006
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I bought my Kindle because it was much, much cheaper than $500, did not have an LCD screen, and the battery will last for weeks on a single charge. Until tablets can do that, I see no reason why I would pick one over something like the Kindle.

That being said, Amazon would be smart to look into making a true tablet device. I'm sure there are plenty of people out there who want more than just a dedicated E-reader.

That's why I think they should go with a transflective dual mode screen like Pixel Qi:
http://www.youtube.com/watch?v=h9qdmeCTXgQ
That will cover both e-ink (e reader) and LCD (tablet) angles.
 
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smartpatrol

Senior member
Mar 8, 2006
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It would make a lot of sense. Don't forget, Amazon are opening their own Android app store. Plus they have a video streaming service. I wouldn't be the least bit surprised to see them get into the tablet business.
 

Obsoleet

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Oct 2, 2007
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IMO, Kindle is the only tablet with a purpose. It's actually useful for reading. The other tablets are just toys that are no laptop replacement. Kindle doesn't try to be a laptop replacement, but a book replacement.
 

destrekor

Lifer
Nov 18, 2005
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IMO, Kindle is the only tablet with a purpose. It's actually useful for reading. The other tablets are just toys that are no laptop replacement. Kindle doesn't try to be a laptop replacement, but a book replacement.

Personally I like a digital book replacement, that just so happens to be an amazingly awesome tablet that can do just about anything.

But the other consideration, the most important one imho: will you accept battery life measured in hours, or measured in weeks?

Though I must say, with low to moderate use, I can get a couple days or even a week with my nook Color.
I mainly use it to read RSS feeds and magazines. I can read books but can't use electronics at work, so reading books on my nook Color isn't happening often (though I did rent a book from my library, the latest from Stephen Hawking).

The only reason I haven't thrown one of the CM7 nightlies or Honeycomb ports on my NC as of yet, is because I'd lose my magazine subscriptions, since the magazines can only be read using the native NC Library app, and I really don't want to dual-boot my tablet. As soon as someone can reverse-engineer the non-public code of the NC reader apps (which are entirely different from the Nook for Android app, though both versions are coded for Android.), then we might get that capability in the community ROMs, but not yet sadly.
 

Obsoleet

Platinum Member
Oct 2, 2007
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It makes sense that light slamming into your retina doesn't feel as good. Hold up a single book page to the sun itself, and then read it. Then read it looking down at the page while sitting on the beach.That's an LCD compared to e-ink. :)

The NC is a great device for the price though. Definitely a wiser choice than the ipad (and I have nothing against Apple or ipads). A cousin of mine bought a NC because he has a young child and they can flip through childrens books in color using it. I have no children but I can see the desire for that ability, I'd still get a Kindle though. I can go to the beach with my girlfriend and she can read her books on it without any problem. Looking at e-ink makes you resent these backlit LCDs as torture devices.
 

destrekor

Lifer
Nov 18, 2005
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Epaper is much nicer for books than an lcd

And that is why I highly approve of a dual-mode Pixel Qi screen, or something with that style.

Qualcomm has also developed a similar type of display breakthrough; it is almost entirely like e-ink, but much faster refresh rate (capable of video), full color, and all the battery-saving awesomeness. A video of a manufacturer demo showed that it looked like viewing a color magazine. It had a similar sheen as magazine ink (with the sun striking the surface), and the colors had the color accuracy as ink... total contrast ratio I couldn't really get, but seeing videos look like some kind of future "videos embedded in your paper in 2050" display was odd yet striking.
Sadly, it still wasn't all that vibrant, so I wouldn't use it to watch videos.

It would be perfect as a device primarily for reading books, magazines, and neffing around on the internet. The occasional video is alright, but it wouldn't be that type of multimedia device.
Unless it could also turn into a full LCD-type display in a secondary mode. That would be neat.