I've not been all that worried about it because of the kind of exploit it is. If you're pretty locked down through port access and don't have a lot of remote users, you are probably ok. I think the fear is that some applications use bash to execute code on the server. If you lock down the file system that doesn't keep a hacker from changing environment variables (the exploit). That still doesn't allow them to necessarily write to the file system.
I patched about 40 systems last week and again over the weekend (normal patching schedule luckily came up this weekend anyhow)...
Just keep a watchful eye on any systems that grant web services bash privileges. There were a bunch of these coded in the early 2000s to move companies off old mainframes. Other than that, I'm not sure what applications would have those kinds of rights.