I know this announcement happened at CES but now that the marketing has started what do you think about Sharp adding a 4th pixel to a LCD panel? Someone on AVS Forum theorized that perhaps the 4th pixel was added to boost brightness...advantageous when 3D displays become more prominent. His argument was that DLP has basically followed the same path (increasing the number of colors on the color wheels). http://www.avsforum.com/avs-vb/showthread.php?p=18356233#post18356233 Thoughts? Note: I'm not in the market, just intrigued.