You can't set it via percents, but you can however set the priority.
Hit CTRL+ALT+DEL to bring up task manager, goto the Processes tab, find the process you want to change right click on it and goto the Set Priority menu, and take your pick. The lower the priority of a program, the less CPU power the OS will give it, Low will allow like 70% max, but if a process with a higher priority needs more CPU power, it will be taken from the process you just set to low.