Originally posted by: PricklyPete
People who make blanket quality statements are just ignorant. All car makers have there share of poorly designed/built vehicles. Ford has made some real clunkers (and still do make some crappy cars), but they also make a lot of really great cars...along with their other divisions (Mazda, Volvo, Jaguar, etc.). No, as a company, they are not Toyota/Honda quality...but they are damn close. I would have no problem owning a number of their vehicles...especially the cars they sell in Europe.
The problems they are having are not centered on one single cause. They need to restructure/adjust a number of issues to regain profitability:
1) Too much overhead (management, healthcare costs, pension)
2) Over paid Union Workers with outrageous benefits
3) Unprofitable divisions (Jaguar, Land Rover, Aston Martin, etc)
4) Too much reliance on SUVs/Trucks
yeah jag are really dragin their feet at the moment, and again i cant see why. the new XJ is a superb machine, but people are still turning to BM, Audi, Merc for their luxury.
Landrover are actually doin quite well, here in england anyway. if you want a stylish SUV there simply no other choice (providing you have £££) than the range rover, or if your a bit poorer, the Discovery 3. they are the defacto standard of luxury SUV's, no one does it better.
Aston Martin, another british great, has been sold back i believe... so Aston is now back under its original ownership.
i guess in the US the theme has been the big SUV's....and they've been churning them out as fast as they were being bought. so the focus has been on quickly nailing together big thirsty cars to quench the consumers thirst
where as here the SUV, while popular, isnt as a big a hit as in the US, and the focus has always been on the family cars with 1.4 - 2.0 litre engines, and now increasingly with the advent of common rail diesel injection the emphasis is very much on ultra frugal diesel models.
diesels are getting so good here, the french especially know whats what when it comes to diesel and so do the germans...and as a result alot of new car sales today are for diesels. they're even starting to put diesels in sports models....the Skoda Fabia VRS has a 130bhp 1.9 litre Common rail diesel engine and its bloody quick....quicker than a Mini cooper.
i guess its just different cultures..... ford vehicles here in europe are very well made. the new models especially so. everything feels solid, theres no creaks, squeaks or rattles and everything functions as it should. the only complaint is that the lesser models dont seem to as well equiped as they should, especially when compared to their french counterparts