There's some interesting ideas behind this (namely separating some of the amp so that some is right near the drivers in order to eliminate the issues from the capacitance of the cable, although that's likely very overblown), but that price is ridiculous. We'll see if they come out with a more mainstream version that ditches the mechanical whizbang (look at the tubes rise!

) and granite (WTF?) and some of the other stuff that is absolutely more for prestige than for any real benefit for sound.
And I'm sure it will sell. Audiophiles, and especially the headphone market in the past 5 years has just gone insane. But people keep ponying up so its going to happen. And yet audiophiles complain about Beats, when other audiophiles themselves are to blame for the market being like it is.
I'd be much more interested in the Shure IEM electrostat, although I'm sure it has a very healthy margin as well.