Not really. While an SPL meter may report the same sound pressure at the listening position, there are too many factors to consider to accurately claim, without much more intricate analysis, that the loudness would be the same as well.
If they are further away, there is a likelihood that the audio waves will propagate more and have a chance to reflect more, which, depending on the type of speaker, location, and quality, may or may not be ideal.
The general idea is that, say, in a 5.1 setup, the 5 speakers should be in positions that allow clear uninterrupted, non-reflected sound to reach the listener's ears. The sub should reflect, a lot, and is thus best tucked in a corner, as opposed to being isolated away from walls. Downward firing, forward, etc... doesn't change the "corner is best" idea.
Personally, I have my rear speakers really close (both ends of the main viewing position, aka the main couch) and Audyssey calibrated - and I absolutely love the level they are at in relation to the rest of the system.
What you MAY be experiencing is not a standard rule of all speakers, but of your specific speakers. Some speakers have worse imaging than others - aka, if you close your eyes, if you can pinpoint the exact location of a particular speaker, that's not good (in the audiophile realm).
Most speakers are good at audio imaging when given some separation between physical location and the listening position, but when brought up real close, the short-falls of lower-end speakers will be apparent compared to higher-end speakers. I bet if I had some really high end speakers, even the close surround speakers in my apartment would have their audio blend in much better.
In short, with premium speakers, and with an audio calibration system, speaker distance should not matter one bit. Each speaker should get calibrated so that the sound levels are even, at the listening position. However, with "lesser" speakers (and this is hit and miss, some cheaper ones are indeed good at imaging, but perhaps not so hot at frequency accuracy, or what have you), they may start to make themselves stand out, negatively, when brought up close.