The sad truth (that most don't see) is that they are raising the prices right under your nose and most of you don't see it.....by giving you a smaller amount in your package for the same (or higher) price.
See www.mouseprint.org for examples of what these guys are going. The toilet paper sizes are really eye opening (I've seen this in real life looking at Angel Soft at Walmart). Soon, you'll be buying the inner brown tube (which is growing in diameter) and you'll get free squares of toilet paper with it.
You're a company with a product X that's 16 ounces and sells for $1.99.
Five years later, your costs have gone up a lot. Ingredients, labor, rent.
You have choices.
1. Don't change anything; start selling at a loss because you like to give away money.
2. Raise the price.
3. Reduce the portion size.
4. Reduce the cost/quality of the ingredients.
5. Reduce the marketing - reducing sales, go to step 1 again.
6. Use slaves. Oh wait illegal.
So with these as the leading choices, companies have to pick something.
Price increases have a negative effect on customers competitive to other products (look at how the fast food industry has had to embrace 'value menus').
Reducing the quality of the product can permanently lose customers.
Basically, reducing portion size is often the least bad option.
It loses the fewest customers.
If you don't like it, then customers can avoid it by paying higher prices and saying so.
Customers don't say that.
As far as their hiding the reductions, I like 'honesty in advertising', but I have to acknowledge that it seems customers punish them more for being very up front about it.
 
				
		 
			 
 
		 
	 
	 
 
		 
 
		 
 
		 
 
		 
 
		 
 
		 
 
		 
 
		 
 
		 
 
		
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