- Oct 9, 1999
Nooooooooooo!!! I used to love reading these as a kid (and still do, even if the humor is a bit corny)
http://www.nytimes.com/2012/11/30/business/media/bazooka-gum-overhauls-brand-and-loses-comic-strips.html?_r=0Total domestic sales of bubble gum are projected to total $206.9 million in 2012, from $332.4 million in 2007, a drop of 38 percent, according to Euromonitor International, a market research firm.
Bazooka bubble gum, which was introduced in 1947, fell even more, from $17 million in 2007 to a projected $8.8 million in 2012, a drop of 48 percent.
Now, in what the brand is calling a reimagined Bazooka, it has overhauled its logo and packaging.
Gone is the red, white and blue color scheme and geometric design of the brand, replaced with more saturated hues like fuchsia and yellow, and with the splattered-paint look of graffiti.
The new packaging is by Goodwin Design Group, of Wallingford, Pa., which also undertook a less pronounced Bazooka package redesign in 2006. It will begin appearing in stores in January.
What were trying to do with the relaunch is to make the brand relevant again to todays kids, said Anthony Trani, vice president of marketing at Bazooka Candy Brands, a division of the Topps Company.