Best Buy had these on sale for $150-$160 in December, and I'm pretty sure WalMart had a similar deal going, and the Samsung name wins vs. Lenovo or someone else who has a widely available, cheaper but not sub-$100 tablet. Couple all that with tablets taking a lot of the handheld gaming market share for kids (I have no data to back this up, just observation and induction), and parents looking to spend less than $400 for their kid's present, and even on themselves, and you have a recipe for a relatively inexpensive and acceptably performing (better than most people's phones) tablet to take some serious market share. Also, I've got a feeling the higher end tablet market is closer to saturated than the cheap tablet market, except where the tablets can replace laptops (Windows tablets w/ keyboards).