As with most luxury items, part of what you are paying for with luxury car is brand status and image. GM needs to rebuild the Cadillac brand before I would seriously consider one. It is making progress with its current offering, but this car would set them back. Ford tried it with Jaguar X-type, GM tried it with Caddy Catera, Nissan with Infiniti I30, etc. All it does is dilute the brand image, which damages other product's appeal. GM already has a brand for FWD luxury, it's called Buick. Cadillac needs a Halo car that people can associate with the brand, they should have made something out of that Sixteen concept, maybe with a more realistic engine, but that would have been a modern day equivalent of a Duesenberg if done right and would have done wonders for the brand image.