First: The pair order matters, not so much for voice, but someday you may decide you'll need that line for high-speed data. Use the standard pair order (either 568a or 568b).
Second, for voice, for the first phone line, use pins 4&5, which will be the blue pair. The second phone line wold be on 3&6, which (if cabled 568a - the way the phone company like it) would be the orange pair. The third phone line would be on 1&2 (green pair), and phone line four will be on the brown pair.
Holding the cable such that the connector clip is down/away from you, starting on the left:
568A: white-green, green, white-orange, blue, white-blue, orange, white-brown, brown.
568B: white-orange, orange, white-green, blue, white-blue, green, white-brown, brown.
It take the same amount of effort to do it the right way. Follow the spec. Either one, it doesn't really matter. If the cable is "fer sher" gonna always be a phone line, then use 568a. Many/most/all of the consumer networking components are labeled for 568B. If you're cabling the house for voice and data, pick one standard and stay with it to avoid confusion
Good Luck
Scott