Maybe it is because more PC gamers are growing up and are becoming more responsible spenders and have finally realized that the $60/$50 pricing standards are a ripoff perpetuated by greedy publishers. Many are only buying during release-week with Hot Deals pushing the out-the-door price down to $35 or less, and are only buying older games with Hot Deals that push the price down even further into the $5-$15 range.
