I was a little surprised by this list. I came across it because my company is on it.
The ranking is based on how respondents rated companies on 20 attributes in six major areas -- emotional appeal, products and services, financial performance, workplace environment, social responsibility, and vision and leadership.
The Wall Street Journal wrote, ?This year, traditional American companies with a rich heritage topped the Harris ranking....Of the companies with roots dating back at least a century, three -- Harley-Davidson, General Mills Inc. and Eastman Kodak Co. -- are newcomers to the ranking, landing in the top 10.?
Here are the top ten:
Johnson & Johnson
Harley-Davidson
Coca-Cola
United Parcel Service
General Mills
Maytag
Eastman Kodak Company
Home Depot
Dell Computer
3M
The ranking is based on how respondents rated companies on 20 attributes in six major areas -- emotional appeal, products and services, financial performance, workplace environment, social responsibility, and vision and leadership.
The Wall Street Journal wrote, ?This year, traditional American companies with a rich heritage topped the Harris ranking....Of the companies with roots dating back at least a century, three -- Harley-Davidson, General Mills Inc. and Eastman Kodak Co. -- are newcomers to the ranking, landing in the top 10.?
Here are the top ten:
Johnson & Johnson
Harley-Davidson
Coca-Cola
United Parcel Service
General Mills
Maytag
Eastman Kodak Company
Home Depot
Dell Computer
3M
