Nope, never saw that before. I first got Comcast HSI on Jan 13, 2000 (IIRC) back then it was called MediaOne Road Runner (in Ann Arbor, MI at least) before Comcast bought them, but I never saw that setup screen until I plugged in a new modem (because they set up the old one for me I suppose). It acted like I just got the service but then there was an option that said I had already had it, and from there it setup the new cable modem MAC address. I think it wanted me to download some wizard, and I went through that. Never had to call Comcast though.
It didn't automatically open, but no matter what address I typed in, I was redirected to the same cable modem sign-up page, so I noticed as soon as I opened any browser home page. My old 3com cable modem used to go out, let's say 5 minutes cumulatively every hour. When I replaced it with a Motorola SurfBoard SB5120, I haven't had any outages since I first got that. Best/easiest thing I've done with the network and it sure did help the problems. You should not have to touch your PC's NIC settings. I didn't.
My Linksys router automatically synched with the MAC address and everything. No matter what MAC address the router is cloned to, I could always get a connection, so I wasn't surprised. I can't remember if that wizard wanted to install a Comcast-branded IE, but somehow I avoided it if it did, so don't worry about that.
In the wizard, I did have to enter some ID number that was on the monthly bill, so have it ready. Also had to try several combos of entering that number because the dash on the wizard text box wasn't in the right place or something. Good luck.