Windows 7 does indeed offer the option to format the drive and I would definitely recommend doing so if you are going for a clean install.
As long as you are booting from the Windows 7 DVD (or whatever media you have the W7 installation files on), you should come to the prompt that asks which drive you want to install Windows on. Below the drive list you will see "Refresh", "Load Driver", and to the right of those you will see "Drive options (advanced)". This is the option you want to click and you will then find "Format". You will also have "Delete", "New" and "Extend" if you need to do any of those as well.
If you breezed though the install, you may have just advanced right through the options as it could be a little hard to notice unless you knew it was there.
I would insert the Windows 7 DVD again and then choose to "Delete" all the partitions you had there (as long as you trying to wipe the entire drive) and then "Create" a new partition for Windows to be installed on. You can then "Format" the new partition if you like but Windows should automatically perform a quick format when you create the new petition anyways but it couldn't hurt to run it yourself.
Good luck!