kranky
Elite Member
Got an online survey request from a market research company. Asked a bunch of questions about investing.
The major part of it was a sequence of the same type of question. There were 4 choices, you were to choose which of the four was the most appealing. Each of the four choices listed a mutual fund company, average annual fund performance for 1, 5 and 10 years, expense ratio, and whether the fund was recommended by a friend, a financial advisor, or neither. Once you chose, you'd get another screen of four. The names, numbers, and recommendation would change from screen to screen.
So for example, one option might be:
Fidelity
1 yr return: 4.85%
5 yr return: 6.22%
10 yr return: 3.84%
Expense ratio: 0.84%
Recommended by a friend
The part that made no sense to me was there was no fund names or descriptions. Who would invest in something without knowing anything about what the investment was about? I could not make sense of that. I think somebody wasted a lot of money on a flawed marketing study.
The major part of it was a sequence of the same type of question. There were 4 choices, you were to choose which of the four was the most appealing. Each of the four choices listed a mutual fund company, average annual fund performance for 1, 5 and 10 years, expense ratio, and whether the fund was recommended by a friend, a financial advisor, or neither. Once you chose, you'd get another screen of four. The names, numbers, and recommendation would change from screen to screen.
So for example, one option might be:
Fidelity
1 yr return: 4.85%
5 yr return: 6.22%
10 yr return: 3.84%
Expense ratio: 0.84%
Recommended by a friend
The part that made no sense to me was there was no fund names or descriptions. Who would invest in something without knowing anything about what the investment was about? I could not make sense of that. I think somebody wasted a lot of money on a flawed marketing study.