Rapid growth tests Toyota

Apex

Diamond Member
Oct 11, 1999
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They need a truck that will rock fleet & corporate sales. Small niche markets won't allow them to hit their targets, because they're way too big.
 

Kelvrick

Lifer
Feb 14, 2001
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Originally posted by: NFS4
Originally posted by: Apex
They need a truck that will rock fleet & corporate sales.

????

Sorry, as much as I like toyota, the Tundra doesn't cut it. Now, if they had a Toyota Titan, then I'd be satisfied, but the Tundra just doesn't keep up with the other trucks.
 

Apex

Diamond Member
Oct 11, 1999
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www.gotapex.com
Originally posted by: NFS4
Originally posted by: Apex
They need a truck that will rock fleet & corporate sales.

????

Yeah, I understand they have the Tundra, and it's a great truck. The problem is the sales aren't matching the domestics.

When you're as big as Toyota, and you have big sales targets, you need success in big markets which you don't have a strong presence in. The Camry is a dominant force in mid level family cars. The Corolla is reasonably good for an entry family vehicle, another big segment. Fleet & corporate sales are huge in America. If they can really make a strong impact in fleet/corporate, they'd hit their targets. If they make the #1 sports car in the segment where the supra went, they'd still not hit targets.