*RANT* Breyer's ice cream no longer 1/2 gallon size

JEDI

Lifer
Sep 25, 2001
29,391
2,737
126
i havent bought breyer's in a while, since it's expensive. (but good)

this week my local supermarket has it for 1/2price sale.

after i bought it home, i noticed it 1.75 quarts, instead of the 1/2 gallon i'm used to.

grr... damn marketing ripoff.. keeping price the same but giving u less product
 

SVT Cobra

Lifer
Mar 29, 2005
13,264
2
0
LMFAO welcome to last year

you just realized its not half a gallon??


the package even looks smaller
 
Jan 18, 2001
14,465
1
0
Originally posted by: Yossarian
most ice cream makers did that a while ago.


yep. its been a long while since ice cream makers did this. some small operations still sell in 2 qt quantities
 

brunswickite

Diamond Member
Jul 23, 2002
6,386
1
0
alot of companies have done this, just reduce the ammount they give you and keep the price the same.
 

ktehmok

Diamond Member
Aug 4, 2001
4,326
0
76
Ive noticed this for years. It's happened to almost all product's. Go try & find a 10lb. bag of ice....you might, but you'll have to look real hard.

I mentioned it in another thread & some just said "That's capitalism, nothing wrong with that!" :roll:
 

jEct2

Golden Member
Mar 1, 2005
1,726
0
0
Originally posted by: Gibson486
get in your car and go to coldstones.....

overpriced and i don't see what the big deal is. fancy looking but taste is nothing spectacular.
 

Riceball

Senior member
Sep 4, 2004
860
0
0
Originally posted by: JEDI
i havent bought breyer's in a while, since it's expensive. (but good)

this week my local supermarket has it for 1/2price sale.

after i bought it home, i noticed it 1.75 quarts, instead of the 1/2 gallon i'm used to.

grr... damn marketing ripoff.. keeping price the same but giving u less product

Blame supermarkets, they don't want to charge more for specific items so in order to contian costs, contents are reduced.

 

GagHalfrunt

Lifer
Apr 19, 2001
25,284
1,997
126
Originally posted by: jEct2
Originally posted by: Gibson486
get in your car and go to coldstones.....

overpriced and i don't see what the big deal is. fancy looking but taste is nothing spectacular.


Yep, Coldstone is a major rip-off. Way overpriced and not any better than a lot of stuff sold in supermarkets.
 

GagHalfrunt

Lifer
Apr 19, 2001
25,284
1,997
126
Originally posted by: Riceball
Originally posted by: JEDI
i havent bought breyer's in a while, since it's expensive. (but good)

this week my local supermarket has it for 1/2price sale.

after i bought it home, i noticed it 1.75 quarts, instead of the 1/2 gallon i'm used to.

grr... damn marketing ripoff.. keeping price the same but giving u less product

Blame supermarkets, they don't want to charge more for specific items so in order to contian costs, contents are reduced.


It's not the supermarkets, it's the manufacturers. They're trying to hit a specific price point to stay competitive with their competitors. If Friendly's and Edy's/Dryer's are selling for $4.99 then Breyers has to sell for $4.99 too. If they were forced to sell at $5.29 while the others were $4.99 they wouldn't sell a single package. Rather than raise prices they drop quantity, everyone does it on every type of food.

To be honest almost no ice cream sells at regular price. It's perhaps the most sales-driven category in the entire supermarket. In quarts people are loyal to specific brands like Haagen-Daaz and Ben & Jerry's, but in the half gallons almost everyone shops by price. They'll buy whatever is on sale that week and the other stuff won't move at all.
 

cherrytwist

Diamond Member
Apr 11, 2000
6,019
25
86
Originally posted by: GagHalfrunt
Originally posted by: Riceball
Originally posted by: JEDI
i havent bought breyer's in a while, since it's expensive. (but good)

this week my local supermarket has it for 1/2price sale.

after i bought it home, i noticed it 1.75 quarts, instead of the 1/2 gallon i'm used to.

grr... damn marketing ripoff.. keeping price the same but giving u less product

Blame supermarkets, they don't want to charge more for specific items so in order to contian costs, contents are reduced.


It's not the supermarkets, it's the manufacturers. They're trying to hit a specific price point to stay competitive with their competitors. If Friendly's and Edy's/Dryer's are selling for $4.99 then Breyers has to sell for $4.99 too. If they were forced to sell at $5.29 while the others were $4.99 they wouldn't sell a single package. Rather than raise prices they drop quantity, everyone does it on every type of food.

To be honest almost no ice cream sells at regular price. It's perhaps the most sales-driven category in the entire supermarket. In quarts people are loyal to specific brands like Haagen-Daaz and Ben & Jerry's, but in the half gallons almost everyone shops by price. They'll buy whatever is on sale that week and the other stuff won't move at all.

Why do you know this? :confused:
 

GagHalfrunt

Lifer
Apr 19, 2001
25,284
1,997
126
Originally posted by: cherrytwist
Originally posted by: GagHalfrunt
Originally posted by: Riceball
Originally posted by: JEDI
i havent bought breyer's in a while, since it's expensive. (but good)

this week my local supermarket has it for 1/2price sale.

after i bought it home, i noticed it 1.75 quarts, instead of the 1/2 gallon i'm used to.

grr... damn marketing ripoff.. keeping price the same but giving u less product

Blame supermarkets, they don't want to charge more for specific items so in order to contian costs, contents are reduced.


It's not the supermarkets, it's the manufacturers. They're trying to hit a specific price point to stay competitive with their competitors. If Friendly's and Edy's/Dryer's are selling for $4.99 then Breyers has to sell for $4.99 too. If they were forced to sell at $5.29 while the others were $4.99 they wouldn't sell a single package. Rather than raise prices they drop quantity, everyone does it on every type of food.

To be honest almost no ice cream sells at regular price. It's perhaps the most sales-driven category in the entire supermarket. In quarts people are loyal to specific brands like Haagen-Daaz and Ben & Jerry's, but in the half gallons almost everyone shops by price. They'll buy whatever is on sale that week and the other stuff won't move at all.

Why do you know this? :confused:


I'm in the supermarket business. I set up and merchandise new stores and remodels. I know what sells in every category in the store and why certain things sell by price while other things sell by brand.
 

chowderhead

Platinum Member
Dec 7, 1999
2,633
263
126
Originally posted by: GagHalfrunt
Originally posted by: cherrytwist
Originally posted by: GagHalfrunt
Originally posted by: Riceball
Originally posted by: JEDI
i havent bought breyer's in a while, since it's expensive. (but good)

this week my local supermarket has it for 1/2price sale.

after i bought it home, i noticed it 1.75 quarts, instead of the 1/2 gallon i'm used to.

grr... damn marketing ripoff.. keeping price the same but giving u less product

Blame supermarkets, they don't want to charge more for specific items so in order to contian costs, contents are reduced.


It's not the supermarkets, it's the manufacturers. They're trying to hit a specific price point to stay competitive with their competitors. If Friendly's and Edy's/Dryer's are selling for $4.99 then Breyers has to sell for $4.99 too. If they were forced to sell at $5.29 while the others were $4.99 they wouldn't sell a single package. Rather than raise prices they drop quantity, everyone does it on every type of food.

To be honest almost no ice cream sells at regular price. It's perhaps the most sales-driven category in the entire supermarket. In quarts people are loyal to specific brands like Haagen-Daaz and Ben & Jerry's, but in the half gallons almost everyone shops by price. They'll buy whatever is on sale that week and the other stuff won't move at all.

Why do you know this? :confused:


I'm in the supermarket business. I set up and merchandise new stores and remodels. I know what sells in every category in the store and why certain things sell by price while other things sell by brand.

but supermarkets and large retailers charge "slotting fees" to manufacturers for shelf position and space for their products and whether things get placed at the end of aisle or at eye level. If you don't pay, you don't get your products in the stores. This helps drive up the costs and places pressure on price.

By the way, the Dryers homestyle is still 1/2 gallon ... shhh....