http://www.youtube.com/watch?v=G_n3wvsfq4Y
I never saw this youtube video of Randy actually talking up the pre-release performance of K10, had only read the snippets in articles across the web.
But now having seen the man in action, talking the talk as he does, it's clear the guy is not entirely a babbling idiot. He seems decently intelligent and cognizant of what he thinks he's talking about.
So what struck me is how did they get it so wrong (the performance expectations)?
Another thing that struck me is that Randy makes it pretty clear (if you sit thru the entire 9min video) that he/AMD felt Barcelona was THE flagship product of 65nm. This is stated more than once. Which again makes me wonder what went wrong between the expectations of 65nm versus the reality? It kinda gave me a 90nm prescott deja vu where you have chips leaving the fab and the process guys and the design guys are pointing the power-consumption finger at each other.
The last thing tucked away in the video starting around minute 8 is priceless commentary on the apparent lack of understanding of what Nehalem was going to be. Mind you this video was prepared in 2007, but when you listen to the guy display such an air of confidence regarding AMD's assured dominance for years to come because of Intel's FSB (plus the comments he makes about Intel going monolithic with no architectural changes) it again just makes you wonder how on earth AMD had it all just so wrong as recently as 12 months ago.
I know this "K10 will beat Clovertown by >40%" quote made a lot of laughter for a great deal of time, but now that the dust has settled and many months have passed has there ever been much reported in the way of a post-mortem to figure out just how the heck AMD convinced itself that they were going to achieve such results?
And why was AMD so unawares of what Nehalem was bringing to the table just one year ago? Was there really so little info available back then? (I thought there was a lot of knowledge about Nehalem from last summer, wasn't the "I am Nehalem" demo done at IDF nearly a full year ago?)
I never saw this youtube video of Randy actually talking up the pre-release performance of K10, had only read the snippets in articles across the web.
But now having seen the man in action, talking the talk as he does, it's clear the guy is not entirely a babbling idiot. He seems decently intelligent and cognizant of what he thinks he's talking about.
So what struck me is how did they get it so wrong (the performance expectations)?
Another thing that struck me is that Randy makes it pretty clear (if you sit thru the entire 9min video) that he/AMD felt Barcelona was THE flagship product of 65nm. This is stated more than once. Which again makes me wonder what went wrong between the expectations of 65nm versus the reality? It kinda gave me a 90nm prescott deja vu where you have chips leaving the fab and the process guys and the design guys are pointing the power-consumption finger at each other.
The last thing tucked away in the video starting around minute 8 is priceless commentary on the apparent lack of understanding of what Nehalem was going to be. Mind you this video was prepared in 2007, but when you listen to the guy display such an air of confidence regarding AMD's assured dominance for years to come because of Intel's FSB (plus the comments he makes about Intel going monolithic with no architectural changes) it again just makes you wonder how on earth AMD had it all just so wrong as recently as 12 months ago.
I know this "K10 will beat Clovertown by >40%" quote made a lot of laughter for a great deal of time, but now that the dust has settled and many months have passed has there ever been much reported in the way of a post-mortem to figure out just how the heck AMD convinced itself that they were going to achieve such results?
And why was AMD so unawares of what Nehalem was bringing to the table just one year ago? Was there really so little info available back then? (I thought there was a lot of knowledge about Nehalem from last summer, wasn't the "I am Nehalem" demo done at IDF nearly a full year ago?)