No, I don't think so. I think it should stay reasonable. As long as it produced decent results use what works. high IPC worked for AMD. MHz worked for Intel up to a point. Then the have to revamp. Ramping clock speed is necessary. Redesigning a new core to gain performance isn't cost effective compared to icreasing clocks.
There will never truly be a GPU mhz war. It's all about the fps and fancy catchphrases and acronyms. Half of the time the people looking at video cards have no clue wtf is going on.
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