Nvidia has to be feeling the heat now.
The heat is on...
http://www.digitimes.com/NewsShow/Article.asp?datePublish=2002/12/13&pages=04&seq=14
Due to strong demand from major PC vendors like Dell Computer and Hewlett-Packard (HP), ATI Technologies recently reported a serious shortage of its Radeon 9500 PRO graphics chips. Given the massive orders from the brand-name companies, ATI?s own-brand card-manufacturing clients are experiencing difficulty acquiring the chips.
The Radeon 9500 PRO has been well-accepted by the high-end market due to its appealing price/performance ratio. Based on the company?s new-generation R300 core, the Radeon 9500 PRO is designed with the same eight-pipeline architecture as the Radeon 9700 PRO but cards sporting the chip are sold at much lower prices. According to an earlier ATI announcement, Radeon 9500 PRO cards retail for US$199 and Radeon 9700 PRO cards for US$399.
Although it plans to launch new R350 and RV350 chips in the first quarter of 2003, ATI said it would continue producing the Radeon 9500 PRO.
The RV350, a simplified version of the R350 chip, will be ATI?s first product manufactured on the 0.13-micron process, while the top-end R350 will continue adopting 0.15-micron processing.
Besides releasing a new product schedule, ATI has continued its aggressive marketing strategy to compete against archrival Nvidia. Following its System Integrator Partner Program (SIPP) and Asia Pac Partner Program (APPP) rebate-offering projects aimed at manufacturers in Europe and Asia, the Canadian chip designer lately announced a new Retailer Program in China, providing nearly 20% rebates on Radeon 9500 cards to local vendors. With the pricing, ATI hopes to boost its presence in China?s clone market up from the current over 10%.
Facing the price competition, Nvidia responded by lowering the prices of its NV18 and NV28 chips in China by more than 10% at the end of November, which it expects will open up the market segment because of ATI?s Radeon 9500 PRO shortage.
And in other news
ATI chooses UMC to manufacture RV280 chip
http://www.digitimes.com/NewsShow/Article2.asp?datePublish=2002/12/13&pages=04&seq=28
The heat is on...
http://www.digitimes.com/NewsShow/Article.asp?datePublish=2002/12/13&pages=04&seq=14
Due to strong demand from major PC vendors like Dell Computer and Hewlett-Packard (HP), ATI Technologies recently reported a serious shortage of its Radeon 9500 PRO graphics chips. Given the massive orders from the brand-name companies, ATI?s own-brand card-manufacturing clients are experiencing difficulty acquiring the chips.
The Radeon 9500 PRO has been well-accepted by the high-end market due to its appealing price/performance ratio. Based on the company?s new-generation R300 core, the Radeon 9500 PRO is designed with the same eight-pipeline architecture as the Radeon 9700 PRO but cards sporting the chip are sold at much lower prices. According to an earlier ATI announcement, Radeon 9500 PRO cards retail for US$199 and Radeon 9700 PRO cards for US$399.
Although it plans to launch new R350 and RV350 chips in the first quarter of 2003, ATI said it would continue producing the Radeon 9500 PRO.
The RV350, a simplified version of the R350 chip, will be ATI?s first product manufactured on the 0.13-micron process, while the top-end R350 will continue adopting 0.15-micron processing.
Besides releasing a new product schedule, ATI has continued its aggressive marketing strategy to compete against archrival Nvidia. Following its System Integrator Partner Program (SIPP) and Asia Pac Partner Program (APPP) rebate-offering projects aimed at manufacturers in Europe and Asia, the Canadian chip designer lately announced a new Retailer Program in China, providing nearly 20% rebates on Radeon 9500 cards to local vendors. With the pricing, ATI hopes to boost its presence in China?s clone market up from the current over 10%.
Facing the price competition, Nvidia responded by lowering the prices of its NV18 and NV28 chips in China by more than 10% at the end of November, which it expects will open up the market segment because of ATI?s Radeon 9500 PRO shortage.
And in other news
ATI chooses UMC to manufacture RV280 chip
http://www.digitimes.com/NewsShow/Article2.asp?datePublish=2002/12/13&pages=04&seq=28
