More the general quality of AMD DX11 drivers. Take this review:
http://www.gamersnexus.net/hwreviews/1984-amd-r9-390-380-benchmark-review/Page-2
The GTX970 handily beats the R9 390 at 1080P in The Witcher 3 (54 to 48 fps average, 38 to 13 fps low) and Grid (93 to 73 fps average), although thankfully even with the crappy launch drivers is ahead (albeit with some flickering issues) in games I prefer such as Far Cry 4 and Metro last Light.
However, everyone seems to agree that AMD is hampered by bad DX11 drivers AND that AMD gets a bigger boost than Nvidia under DX12. I'm assuming that Nvidia will eventually reclaim some of that ground due to its generally better (and better funded) driver team, but generally speaking, I think most would agree that AMD's architecture is inherently stronger under DX12 than under DX11.
Don't get me wrong, I'm not complaining about the card, nor am I sorry I bought it. I did a lot of research before jumping on the 390 rather than the 970, so it was a very informed decision. I was simply wondering if Windows 10 held any inherent boost for AMD architecture in DX11 games. So far my own research has leaned toward WIN7 (and especially WIN8.1) being slightly faster than WIN10, but I thought I might be missing something. Just seems like the design philosophy on Windows 10 should have some benefit to AMD cards even using the DX11 path.