It all about advertising dollars. Look at Pewdiepie. The guy has over 28 million subs. If only 10 percent tune in regularly and hang on his every word that's 28k people. 28k people who are going to buy what he's currently playing/wearing/eating, etc.
Man doesn't have that kind of pull, but he does have a lot of followers. I tuned in last week and there were nearly 5k players tuned in. That's a lot considering most people have a handful. That's if they're lucky.
Why do you find it hard to believe that these guys are making the money they make? Is it any different from the crap Jerry Lewis was doing in the 50's? He was saying and doing stupid sh*t and was getting paid handsomely. Millions of dollars! The only difference is the medium has moved online. Pewdiepie and Man are doing more than just playing video games. They are putting on a show that a lot of people find enjoyable.
Finally, it all looks like it would be an easy thing to get into and make a lot of money. Not anymore. They hit it at the right moment. It's all about timing and they were smart enough to realize it. Look at Twitch. There are hundreds of people streaming their games now. It's very difficult to stand out unless you game competitively and/or you have an amazing personality that people genuinely like.
As pointed out, you might want to check your math.
That's exactly my point, its not about them actually being entertaining its about their willingness to pimp themselves out for advertising. Once they get popular there is a high probability that they turn into paid marketing shills, its often blatantly obvious too and yet people continue to support them.
With regards to Twitch though, there's a bunch of people on there making a lot of money just from people paying through the Twitch system, and it blows my mind. There's nothing special about what they're providing, and yet people are throwing money at them. Half the time the people are straight up stupid (and I'm not talking about them playing a stupid character, they literally don't know what they're talking about).
You're seriously comparing Jerry Lewis to these people?
😱 I suppose that explains an awful lot... And I'm not even a Jerry Lewis fan, but damn...
That I think is hitting the mark. They did time it right but, I think the whole thing is a house of cards. There's been a lot of money sunk into this, but the payout isn't there and I think we'll see it go flat. If I'm not mistaken, there's been studies that have shown how online advertising is not getting the returns, but companies keep chasing it for various reasons. More recently there's a belief about the social media aspect and how its providing better returns, which is why we've seen them effectively turn the popular online "personalities" into marketing shills. But that's just going to undermine the whole thing and kill off why people were supposedly watching them in the first place.
But hey, lets laud these people for being Kim Kardashian, non-interesting assclowns that get pushed more because of their openness to pimping themselves out to whomever will provide them with money or products than for the actual content they provide.