It's getting time to upgrade from my GTX 670, and I'm as concerned about quiet running as performance. When I play StarCraft that PNY card sounds like a prop plane.
So who can recommend a card that doesn't roar under a load?
Budget? Brand preference, or not?
ASUS Strix 970 is just 29db under full load
http://www.techpowerup.com/reviews/ASUS/GTX_970_STRIX_OC/24.html
It is $269.99 after $30 rebate and probably the best buy for a GPU right now
http://www.newegg.com/Product/Product.aspx?Item=N82E16814121899
It's out of stock now. The computer probably raised the price as stock dwindled.You might want to look at your link. It's listed as $381.