It depends on the car more than the tire. (or rather the car-to-tire ratio). The # on the side of the tire is the MAXIMUM pressure they're recommended to hold. The # inside your car, should be the correct pressure to achieve a good contact patch. On most tires, you want /slight/ "ballooning" of the tire at the contact patch. Normally for a passenger car you're looking at 25-35 psi. If you don't have any clue, 30 psi is probably a good number unless somehow that exceeds the rating of the tire.
My Jeep Wrangler has some monster tires on it, I inflate them to about 25 psi as well - this is plenty to keep the tire at a "healthy" inflation and a good contact patch. If I actually put 32-35 psi into them, the tires would round out a bit and only the center of the tire would be in contact with the road. With the size of the tires (325/60/15) compared to the weight of the jeep, I anticipate that they'll last approximately forever.