Question: What is the difference between "Advertising" and "Marketing"?

[jabbathehutty]

Question: What is the difference between "Advertising" and "Marketing"?

1) the phrase: our consultant company can easily integreate our services with your advertising and marketing campagins. ?

2) the phrase: we perform advertising and marketing. ?

3) the phrase: "internet advertising" vs "internet marketing"

I know these two words are similar but what are the differences?

 

[PokerGuy]

Advertising is one particular subcomponent of marketing. Marketing is the entire process of getting your product to the consumer -- advertising is one component of that.

 

[ironcrotch]

Originally posted by: PokerGuy
Advertising is one particular subcomponent of marketing. Marketing is the entire process of getting your product to the consumer -- advertising is one component of that.

:thumbsup:

 

[SagaLore]

Advertising - explicit promotion of a product or service. It is about getting a consumer's attention, and encouraging their impulse to buy or contact you for further information.

Marketing - behind the scenes management of developing, packaging, and distributing a product or service based on consumer's expected reactions to product or service. It is about analyzing past and current trends and applying that to a target market.