The problem with Bose is that they are marketed everywhere due to Amar Bose's marketing strategy, and have, *at times*, made some sweeping claims (along the lines of "You know you are buying the best". As a result, many uninformed people think that Bose are the best speakers commercially available.
The problem is, Bose actually sells a product that is considered a small market (non-mass market, small, decor-based and space-limited speakers). Compared to its direct competition (aka Orb, Mirage), Bose is may be more expensive and worse performing, but its not like they are selling poop in a bag. The problem is, Bose isn't actually competing in its own market. It's competing with *all* speakers because of its wide marketing strategy, and is currently is the market leader for selling speakers, where larger and less expensive speakers outperform it by a large margin, yet are being neglected by consumers who otherwise *should* buy them if they could see beyond brand recognition. So you could say, the masses are uninformed, and Bose is just being clever.
Bose sells speakers designed for Decor or space limitations in the HT market. This, like I said, is a very small market, and the speakers generally arent' very high performing and cost quite a bit. Most actually don't have the space constraints that this type of speaker is designed for, and they *should* buy better performing speakers.
As for the Car Audio market, they have some very good products there. Historically, Bose Car Audio has been just as bad as the HT deparment, but in recent years, they've hired some very good minds and have actually been designing some *very good* audio products, especially the joint effort by Acura/Bose.
It's mostly a brand recognition problem with consumers IMO, Bose is simply doing something very, very smart. Remember, despite being the largest Audio company in the world, they are still a private business, not publically traded. So from a technical perspective, they aren't even an audio business at all, but just a company selling a brand for consumption, and they don't have to answer to the public. With the anonymity of a private company, they have the right to sue anyone who tries to point out that Bose is not a true audio company, since this affects their profits, being that their business strategy itself is profiting from being clever.