It's pretty significant, probably +30-40% in raw material cost. It might or might not make a difference.... it just depends.
As far as outlets and such, isolation is better... for example, when I installed my HTPC and TV, I ran a separate 12GA line from the breaker box for just those components. I have two turtle aquariums with 2 pumps each, plus more hardware, I didn't want the potential of either noise (from the magnetic pumps) or circuit overload to jack with my HTPC (they would have been on the same circuit.) If you know where you are going to have energy hungry appliances (think media center, kitchen, game room) I would try to drop extra or dedicated lines in.
Some contractors won't entertain upgrades like you are talking about, some will. Make sure you get it spelled out... and I would check their work before they wall it in.
One other thing... if you are having the house built. If you ever intend to build a pool, I would have the 220v lines dropped or at least run it to a J-box where they can tap into it later. Personally, I like a separate breaker box on the side of the house, but it won't do you a whole lot of good if the equipment is positioned on the other side of the house from the box.