NFS4
No Lifer
http://www.msnbc.msn.com/id/8272373/site/newsweek
Toyota and Nissan have large SUVs to compete with Detroit's big boys. Could Honda ever bring itself to develop a hulking SUV?
We don't get the Hummer, we just don't get it. There would not be a lot of motivation within Honda to develop the Hummer. We would be saying we could make it lighter, we can make it have better fuel economy. But in the end, it's certainly not a Hummer. It's closer to a Pilot. So we're at cross-purposes with a vehicle like a Hummer.
Honda leads the car business in fuel economy, but not in perception. Why is Toyota viewed as the greenest automaker?
That's very frustrating for us. Honda's head and shoulders the greenest company, yet other companies with less accomplishments are able to capitalize because they've got a better PR machine.