The bad rep at Dodge was earned over a LONG time. I am not saying it is fair, but a reputation is something that is difficult to build, and much easier to tarnish. Either way, a good or bad reputation takes a long time to build and (sometimes) equally long to erase. I am not a Toyota fan, but they did make great cars for decades. They still do, but definitetly hit their share of issues recently. Dodge made crap cars for decades, so it will not be overnight for folks to get excited over owning a dodge. I think that's why they re-branded their trucks as "Ram" TBH.