Elections coming up soon, and people's emotion are going to be running high. Many will not
think, and others simply will follow blindly. Add to that those who make mistakes and disasters
start to boil.
So, in a non-partisan message, I beg of you: Vote Wisely.
A lot of times we vote without really knowing why we vote. You don't *just* vote because is
your right, but because you have control of the destiny of the nation. And as a nation,
candidates like to make sure they got you on their side even if they know you don't like them.
Is like a business. The customer is always right as long as he keeps coming back.
Now, these salespersons (politician to the presidency) are going to try anything they can in
order to sell you that used car with dents on the front right fender. I already made up my
mind for whom I am going to vote, I reflected on this and I am positive. I will not be side tracked.
And neither should you. Remember, Hitler "convinced" his Government to authorize him
FULL dictatorial powers with only ONE incident in which the Reichstag was supposedly burned
by "communists". Focus, and watch what happens.
So without many more delays, I will point to you to Chapter 6 of Mein Kampf, a book by
History most famous dictator: Adolf Hitler.
http://www.hitler.org/writings/Mein_Kampf/mkv1ch06.html
To whom should propaganda be addressed? To the scientifically trained intelligentsia or to the less educated masses?
It must be addressed always and exclusively to the masses.
What the intelligentsia-or those who today unfortunately often go by that name-what they need is not propaganda but scientific instruction. The content of propaganda is not science any more than the object represented in a poster is art. The art of the poster lies in the designer's ability to attract the attention of the crowd by form and color. A poster advertising an art exhibit must direct the attention of the public to the art being exhibited; the better it succeeds in this, the greater is the art of the poster itself. The poster should give the masses an idea of the significance of the exhibition, it should not be a substitute for the art on display. Anyone who wants to concern himself with the art itself must do more than study the poster; and it will not be enough for him just to saunter through the exhibition. We may expect him to examine and immerse himself in the individual works, and thus little by little form a fair opinion.
A similar situation prevails with what we today call propaganda.
The function of propaganda does not lie in the scientific training of the individual, but in calling the masses' attention to certain facts, processes, necessities, etc., whose significance is thus for the first time placed within their field of vision.
The whole art consists in doing this so skillfully that everyone will be convinced that the fact is real, the process necessary, the necessity correct, etc. But since propaganda is not and cannot be the necessity in itself, since its function, like the poster, consists in attracting the attention of the crowd, and not in educating those who are already educated or who are striving after education and knowledge, its effect for the most part must be aimed at the emotions and only to a very limited degree at the so-called intellect.
All propaganda must be popular and its intellectual level must be adjusted to the most limited intelligence among those it is addressed to. Consequently, the greater the mass it is intended to reach, the lower its purely intellectual level will have to be. But if, as in propaganda for sticking out a war, the aim is to influence a whole people, we must avoid excessive intellectual demands on our public, and too much caution cannot be exerted in this direction.
The more modest its intellectual ballast, the more exclusively it takes into consideration the emotions of the masses, the more effective it will be. And this is the best proof of the soundness or unsoundness of a propaganda campaign, and not success in pleasing a few scholars or young aesthetes.
The art of propaganda lies in understanding the emotional ideas of the great masses and finding, through a psychologically correct form, the way to the attention and thence to the heart of the broad masses. The fact that our bright boys do not understand this merely shows how mentally lazy and conceited they are.
Once we understand how necessary it is for propaganda to be adjusted to the broad mass, the following rule results:
It is a mistake to make propaganda many-sided, like scientific instruction, for instance.
The receptivity of the great masses is very limited, their intelligence is small, but their power of forgetting is enormous. In consequence of these facts, all effective propaganda must be limited to a very few points and must harp on these in sloans until the last member of the public understands what you want him to understand by your slogan. As soon as you sacrifice this slogan and try to be many-sided, the effect will piddle away, for the crowd can neither digest nor retain the material offered. In this way the result is weakened and in the end entirely cancelled out.
Thus we see that propaganda must follow a simple line and correspondingly the basic tactics must be psychologically sound.
----------------------------------------------------------------------------------------------------------------------
If you have to think outside the box is because you are trapped in one.
think, and others simply will follow blindly. Add to that those who make mistakes and disasters
start to boil.
So, in a non-partisan message, I beg of you: Vote Wisely.
A lot of times we vote without really knowing why we vote. You don't *just* vote because is
your right, but because you have control of the destiny of the nation. And as a nation,
candidates like to make sure they got you on their side even if they know you don't like them.
Is like a business. The customer is always right as long as he keeps coming back.
Now, these salespersons (politician to the presidency) are going to try anything they can in
order to sell you that used car with dents on the front right fender. I already made up my
mind for whom I am going to vote, I reflected on this and I am positive. I will not be side tracked.
And neither should you. Remember, Hitler "convinced" his Government to authorize him
FULL dictatorial powers with only ONE incident in which the Reichstag was supposedly burned
by "communists". Focus, and watch what happens.
So without many more delays, I will point to you to Chapter 6 of Mein Kampf, a book by
History most famous dictator: Adolf Hitler.
http://www.hitler.org/writings/Mein_Kampf/mkv1ch06.html
To whom should propaganda be addressed? To the scientifically trained intelligentsia or to the less educated masses?
It must be addressed always and exclusively to the masses.
What the intelligentsia-or those who today unfortunately often go by that name-what they need is not propaganda but scientific instruction. The content of propaganda is not science any more than the object represented in a poster is art. The art of the poster lies in the designer's ability to attract the attention of the crowd by form and color. A poster advertising an art exhibit must direct the attention of the public to the art being exhibited; the better it succeeds in this, the greater is the art of the poster itself. The poster should give the masses an idea of the significance of the exhibition, it should not be a substitute for the art on display. Anyone who wants to concern himself with the art itself must do more than study the poster; and it will not be enough for him just to saunter through the exhibition. We may expect him to examine and immerse himself in the individual works, and thus little by little form a fair opinion.
A similar situation prevails with what we today call propaganda.
The function of propaganda does not lie in the scientific training of the individual, but in calling the masses' attention to certain facts, processes, necessities, etc., whose significance is thus for the first time placed within their field of vision.
The whole art consists in doing this so skillfully that everyone will be convinced that the fact is real, the process necessary, the necessity correct, etc. But since propaganda is not and cannot be the necessity in itself, since its function, like the poster, consists in attracting the attention of the crowd, and not in educating those who are already educated or who are striving after education and knowledge, its effect for the most part must be aimed at the emotions and only to a very limited degree at the so-called intellect.
All propaganda must be popular and its intellectual level must be adjusted to the most limited intelligence among those it is addressed to. Consequently, the greater the mass it is intended to reach, the lower its purely intellectual level will have to be. But if, as in propaganda for sticking out a war, the aim is to influence a whole people, we must avoid excessive intellectual demands on our public, and too much caution cannot be exerted in this direction.
The more modest its intellectual ballast, the more exclusively it takes into consideration the emotions of the masses, the more effective it will be. And this is the best proof of the soundness or unsoundness of a propaganda campaign, and not success in pleasing a few scholars or young aesthetes.
The art of propaganda lies in understanding the emotional ideas of the great masses and finding, through a psychologically correct form, the way to the attention and thence to the heart of the broad masses. The fact that our bright boys do not understand this merely shows how mentally lazy and conceited they are.
Once we understand how necessary it is for propaganda to be adjusted to the broad mass, the following rule results:
It is a mistake to make propaganda many-sided, like scientific instruction, for instance.
The receptivity of the great masses is very limited, their intelligence is small, but their power of forgetting is enormous. In consequence of these facts, all effective propaganda must be limited to a very few points and must harp on these in sloans until the last member of the public understands what you want him to understand by your slogan. As soon as you sacrifice this slogan and try to be many-sided, the effect will piddle away, for the crowd can neither digest nor retain the material offered. In this way the result is weakened and in the end entirely cancelled out.
Thus we see that propaganda must follow a simple line and correspondingly the basic tactics must be psychologically sound.
----------------------------------------------------------------------------------------------------------------------
If you have to think outside the box is because you are trapped in one.
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