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Processor Brand Survey for Marketing Class

  • Thread starter Thread starter OS
  • Start date Start date
OS

OS

Lifer
For a marketing class we have a discussion about computing and processor brands, I was wondering if anyone with time to kill could take a stab. We just kick around in class how much having an Intel processor matters to consumers and in what type of devices.

The professor does do some consulting work so the results might get recycled through her back into industry. I know us forum types are always full of opinions.

Thanks!

https://www.surveymonkey.com/s/computerchipsurvey
 
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this randomly reminds me of a survey I was presented with in college. They said anyone who takes it, will get a $15 Moe's gift card. Moe's was on campus/within walking distance, and I didn't have a car, so this was a pretty big deal being an out of state student.

It was a long survey, about 45 minutes. I almost quit multiple times, but I was excited about the $15 gift card so I trucked through it. Most of the questions were pointless and showed lack of thought. A few were original. The rest were repetitive.

At the end of the survey, there was no link for a gift card. There was no email about the gift card. There was nothing but an empty stomach.

At the end of the semester they hit me up after the same class for the second part of the survey, which they desperately needed for their study, $25 gift card. I asked about the first one..."oh, uh...yeah can you do this one?"

and so I have said no to every survey ever since.

I also cry myself to sleep every night
 
Thank you guys, the survey isn't too long, about 10 minutes worth. Sorry I don't have anything material to offer.

Yeah it's for an MBA class, I am an engineer now and one of my coworkers who also took MBA classes said most class material is common sense to anyone who works, and it's mostly true. :X

It's not too bad taking the class though, a lot of it is just talking about markets and trends. We'll talk about if we think smartwatches will catch on big time or not. It's engaging but obviously not too rigorous a class.

With regards to the survey one interesting thing we talked about was how close Intel almost got to making it big in smartphones since supposedly Apple approached Intel early on about making CPUs for iPhones. But Intel supposedly turned it down since they didn't want to take on the development risk.
 
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OS said:
......
With regards to the survey one interesting thing we talked about was how close Intel almost got to making it big in smartphones since supposedly Apple approached Intel early on about making CPUs for iPhones. But Intel supposedly turned it down since they didn't want to take on the development risk.
Click to expand...

The board at Intel is kicking itself now for losing that opportunity.
 
No, I will not complete your survey but I will give you a heads up on an issue you should be prepared to address. Your results are garbage due to bad sample selection. Anandtech forums have many smart people and some folks who are way past smart but they are not ordinary consumers who are the nominal subject of the assignment. Enthusiasts and various parties at interest populate the forums. One reason you might want to survey consumers is to identify preferences of some identifiable niche that are not adequately addressed in the marketplace. Surveying enthusiasts and parties at interest will more likely provide recycled conventional wisdom. Do you have any wiggle room to twist the assignment to fit your sample selection?
 
Took the survey, maybe 3 minutes worth. If you're spending 10 minutes on this, you're overthinking it.

dealcorn said:
Your results are garbage due to bad sample selection.
Click to expand...

lol. That just strikes me as funny. Presumptuous things often do I guess.

First of all, how on earth do you know what other people are taking this survey? Second, if you did a survey with only people that did not use this forum, then the sample would be skewed towards idiots. As it stands now, we really don't know much.

On the other hand, maybe he specifically wanted a separate survey to compare to the results the rest of the class got with average people.
 
Done.

Wish we could get a sneak peak at results though. It would be interesting.

dealcorn said:
No, I will not complete your survey but I will give you a heads up on an issue you should be prepared to address. Your results are garbage due to bad sample selection. Anandtech forums have many smart people and some folks who are way past smart but they are not ordinary consumers who are the nominal subject of the assignment. Enthusiasts and various parties at interest populate the forums. One reason you might want to survey consumers is to identify preferences of some identifiable niche that are not adequately addressed in the marketplace. Surveying enthusiasts and parties at interest will more likely provide recycled conventional wisdom. Do you have any wiggle room to twist the assignment to fit your sample selection?
Click to expand...
Why go out of your way to poopoo someone's work? It's not supposed to be a scientific survey. 🙄
 
Anyone on this forum who picked that brand name matters when choosing a processor should get their head examined 🙂. We don't buy brand names, we buy performance, price/performance and features. The brand name itself tells us nothing about the former because otherwise someone might be dumb enough to pick an Intel i5 4200U over AMD FX9590 just because the former sells the mighty 5960X. The general public though, well that's another story.
 
RussianSensation said:
Anyone on this forum who picked that brand name matters when choosing a processor should get their head examined 🙂. We don't buy brand names, we buy performance, price/performance and features. The brand name itself tells us nothing about the former because otherwise someone might be dumb enough to pick an Intel i5 4200U over AMD FX9590 just because the former sells the mighty 5960X. The general public though, well that's another story.
Click to expand...

tell that to the ford vs. chevy guys 🙂
 
RussianSensation said:
Anyone on this forum who picked that brand name matters when choosing a processor should get their head examined 🙂. We don't buy brand names, we buy performance, price/performance and features. The brand name itself tells us nothing about the former because otherwise someone might be dumb enough to pick an Intel i5 4200U over AMD FX9590 just because the former sells the mighty 5960X. The general public though, well that's another story.
Click to expand...
You are comparing an AMD processor that has over 200 Watts higher TDP. Not everything is about raw performance. There are far more applications where the 4200U would make more sense than the FX9590 so I don't really understand your point.

The Intel brand is leaps and bounds better than AMD in most metrics so it would be perfectly valid for someone to prefer one brand over the other. Also, what if someone finds one company to be morally objectionable? Would not this be a valid reason to prefer one company over the other?
 
Thanks much everyone we have lots of results now, yes I realize the sampling will be skewed, but I think this can be accounted for by the demographic details. The survey cuts two ways, for my class and group to learn from the process and of course for the results. The professor actually wrote most of the survey for us.

I'll run it by the professor, if there are no problems sharing the results and I don't see why not, I'll post it here after the project is complete.
 
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Please make an apple-centric version of this survey so I can bash them for things like "Retina Display" and other world-changing advancements.
 
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