They will most likely start in the sub$400 range, just like the stock 9700pro diffent manufactures will be able to produce thier own cards with ati's chips, ATI and Sappire will be clocked exactly the same as the "regular" 9700pro, they will just have the added features with the card. As for others, they will likely be clocked the same as well although if they wish they can clock it differently, though this card is pretty much near the ceiling of its frequency range given the die size and heat output.