I don't get it, i purchased my 4790k in August last year for $300 (it was on sale with the purchase of a mobo during the Haswell-E release day). I'm looking at prices now and it seems the price has actually gone up?($340!) What gives? Has the CPU market really slowed to a crawl or what? I expected this CPU to last 5 years and it seems that might actually be the minimum!