"Priceless" commercials

[AbsolutDealage]

We were just discussing how sick of those mastercard "Priceless" commercials we are, and it got me to wondering:

What was the first "Priceless" TV commercial?

I've been digging around the net forever, and can't find it. Can anyone remember?

 

[AbsolutDealage]

anyone?

 

[Lager]

I am. Those Priceless commercials are just stupid now.

 

[Spooner]

Good question... keep investigating

 

[KK]

The "Priceless" campaign launched during the 1997 World Series with "Father/Son": "Two tickets: $28 ... Real conversation with 11-year-old son: Priceless." At the time, MasterCard was trailing its competitors and lacked an identity, and Interpublic Group's McCann-Erickson hatched the campaign to help the brand stand out from its rivals. Initially, the campaign was a reaction to the extravagant symbols of 1980s excess, though it was expanded to touch on everything from sports idols, pop culture and current events. One well-liked recent spot has a simple theme: A boy's insomnia at a sleepover causes his father to escort him back home. Since January 2000, MasterCard has spent more than $510 million on advertising, according to estimates by Taylor Nelson Sofres's CMR.

Here's your answer.

KK

 

[AbsolutDealage]

TY KK

 

[KarenMarie]

The BEST BEST BEST Mastercard commercial EVER!!

[link deleted]

KarenMarie

---

Next post like that will earn you some vacation time.

AnandTech Moderator

 

[Tetsuo]

Originally posted by: KarenMarie
The BEST BEST BEST Mastercard commercial EVER!!

[link deleted]

KarenMarie

You'll get a vacation for that...

 

[squirrel dog]

Sweet !!

 

[rh71]

Originally posted by: Tetsuo

Originally posted by: KarenMarie
The BEST BEST BEST Mastercard commercial EVER!!

[link deleted]

KarenMarie

You'll get a vacation for that...

Why ? That's been posted on here before... I think it's the best also.

 

[Mathcop]

Originally posted by: KarenMarie
The BEST BEST BEST Mastercard commercial EVER!!

[link deleted]

KarenMarie

EXCELLENT! LMAO.
Very good. Thank you.

 

[Tetsuo]

Originally posted by: rh71

Originally posted by: Tetsuo

Originally posted by: KarenMarie
The BEST BEST BEST Mastercard commercial EVER!!

[link deleted]

KarenMarie

You'll get a vacation for that...

Why ? That's been posted on here before... I think it's the best also.

The Mod flipped out at me the other day for posting in a thread about it

 

[EMPshockwave82]

that was brilliant LOL.. i've seen it before but i dont think it could ever get old