I don't see prices going down too much. After all, the MSRP for the non-ultra is $100, and the cheapest one available is the Gigabyte, for $130. On the other hand, the Chaintech is $120, $30 under MSRP. I mean, look at the NF3 GB/Ultras - most of them are still more expensive than the chaintech board, and they use older technology, so i don't see much room for chaintech to budge on them. Maybe they'll drop $10, but that's hardly much of a difference in a $1000 computer, now is it! What I do expect, though, is for the board to put some pressure on other manufacturers to cut prices in order to compete, which is good news for people who want the Gigabyte Ultra board but don't want to pay SLI prices for it ($189 for an ultra board is rediculous!!!).
On another note, I definitely think that the Chaintech VNF4/Ultra is a pretty good board, being an owner of one myself. The overclocking potential is good, although my memory constrains that a bit. The performance is quite good, and all the features work well. As a former owner of an A8N-SLI, I can honestly say that there aren't any features I miss that aren't present in the Chaintech board. There are only a few problems I've seen. 1) The shipping BIOS blows, make sure you update to the newest beta or you'll likely have memory stability problems (it rejected PQI turbo DDR500 and Corsair VS modules with the old BIOS). The newest beta is dated 1-26-2005. 2) The new betas add 1T/2T manual command rate setting, but switching doesn't seem to make a difference, it still shows up as 2T, so i think it's gonna require another update before it works properly. Still, the auto timing detection seemed to work with the oldest bios, so it seems to be a firmware rather than a hardware problem, so i'm sure they'll fix it. 3) I wish there were more divider options for memory speeds. So far, they only have 200MHz, 166MHz, 133MHz, 100MHz. I would like to have 150MHz, which would let me hit 2.4-2.5GHz without pushing my memory too far, but also without lowering the multiplier and upping the FSB to 300+MHz. Still, I think all the problems are BIOS related, and they are making great strides with the updates, so i'm confident that it will be working perfectly soon.