Pontiac Going Rear Drive?

NFS4

No Lifer
Oct 9, 1999
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DETROIT -- After debating Pontiac's viability this year, General Motors' leadership plans to revive the brand's heritage of performance with a product lineup of exclusively rear-wheel-drive cars.

There would be no trucks and - after the next generation of vehicles - no front-wheel-drive cars either.

GM will unveil a rwd sedan concept at January's Detroit auto show, company sources say. This echoes the strategy that GM adopted with the 1999 Evoq concept, which revealed Cadillac's new brand "look."

The Pontiac plan is not final. GM executives continue to build a business case for it. This ambitious proposal is a plan to save the brand, which has suffered declining sales. GM sold 437,806 Pontiacs in the United States last year, compared with 599,123 in 1995.

One insider says it would take five years to convert the brand to rwd. That's why Pontiac will get one more generation of fwd and all-wheel-drive small cars.

A Pontiac spokesman declined to comment on the brand's plans. Fwd cars will not go away soon, but rwd vehicles will become more prominent "in the near term," the spokesman said.

Sources inside GM and close to Pontiac say GM leaders are debating:

>> The future of the Grand Prix sedan.

>> A possible GTO replacement based on the Chevrolet Camaro.

>> A Firebird muscle car.

In recent years, Pontiac has been wracked by debate over its future. During a controversial speech at the New York auto show last year, GM Vice Chairman Bob Lutz called Pontiac "a damaged brand."

In a recent interview with Automotive News, Lutz said he had never asserted that the brand was "irreparably" damaged. While Pontiac is still struggling, GM is repairing the damage, and the bleeding has stopped, Lutz says.

Nevertheless, sources say top-level GM executives did debate a phaseout of the brand. In January, senior executives met to discuss Pontiac's future. GM decided to revive Pontiac as a pure performance brand.

GM will trim product lineups as it consolidates Buick, Pontiac and GMC into three-brand dealerships under its retail channel strategy. In a recent interview, Lutz told Automotive News that Pontiac and Buick will not carry trucks.

Lutz declined to speculate whether the Pontiac Torrent crossover, a rebadged Chevrolet Equinox, would one day go to GMC, but industry sources say it's likely.

The strategy will force Pontiac to sort out its product plans for the Grand Prix. While GM hasn't set a time frame, it's likely the automaker will discontinue the current incarnation of the fwd Grand Prix after the 2008 model year, industry sources say.

GM is considering a new mid-sized rwd sedan to replace it, says an industry insider. The source says the vehicle will be "one notch up" from the present Grand Prix, which has a base price of $21,990, including shipping. Whether that vehicle keeps the Grand Prix name is uncertain.

A rwd lineup could give Pontiac performance credibility, says John Pitre, general manager of Motor City Auto Center in Bakersfield, Calif. "They're right on track with the performance division of GM," he says. "BMW has been born and raised on rear-wheel drive. For us on the West Coast, rear-wheel drive feels better to drive and seems to last longer."

But Pontiac's drive to become a pure performance division would sacrifice sales volume, predicts Doug Scott, industry analyst at GfK Automotive in Southfield, Mich. For example, many G6 buyers in northern climates want a front-wheel-drive car for winter conditions.

Scott also said GM is pressuring dealers to combine Buick, Pontiac and GMC franchises into single stores by cutting the brands' product lineups.

"They really want to narrow the range of products and narrow the sales objective," Scott says. It means sacrificing sales volume at dealerships for profit at corporate level. "It's forcing the channeling strategy," he says.

Pontiac brand executives hope that if GM builds the Camaro for Chevrolet, the architecture could provide a similar product for Pontiac. The previous generation of GM muscle cars included the rwd Pontiac Firebird, a sibling of the Camaro.

But Pontiac spokesman Jim Hopson is quick to add, "We want a truly differentiated product. We don't want a rebadged vehicle."

Company insiders say that if GM decides to build the Camaro, GM will not revive a Firebird version. "There will be no Firebird," says one source. "Rear-wheel drive? Yes. Pony car? No."

Dealers also want a replacement for the GTO, one of only two current rwd Pontiac cars, the other being the Solstice two-seater. Pontiac will kill the Australia-produced coupe this fall after just three model years.

Insiders say there will be a replacement for the GTO, but the product gap will remain for a couple of years.

Says Pontiac's Hopson: "We haven't made any bones about the fact that Pontiac needs a rear-wheel-drive performance vehicle."
http://www.autoweek.com/apps/pbcs.dll/a...060529/FREE/60529004/1041/TOC01ARCHIVE
 

vi edit

Elite Member
Super Moderator
Oct 28, 1999
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I say they just pull a Dodge and drop a big ass V8 into most of their models...

Put an LS2 in a Torrent and make it RWD/AWD.
Put an LS2 in a Grand Prix/Bonneville and make it RWD/AWD.
Somehow drop the supercharged ecotec I4 into the Vibe.

 

altonb1

Diamond Member
Feb 5, 2002
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I don't know if going V8s is the best idea with the instability of gas prices. People are starting to look to smaller vehicles with better gas mileage...

The Pontiacs I have had, though, were decent enough.
 

vi edit

Elite Member
Super Moderator
Oct 28, 1999
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Originally posted by: JulesMaximus
Can they make their cars not look like ass?

I think the solstice looks great. The G6 for what it is, is a decent enough looking car. I think the Vibe looks better than the Matrix. The Torrent looks good for what it is. The Grand Prix/Bonneville are a bit polar in looks. They aren't bad looking family oriented cars. Certainly no better or worse than what most Hondas or Nissans look like.

Their interiors are utter crap. I will say that.
 

Linflas

Lifer
Jan 30, 2001
15,395
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But Pontiac spokesman Jim Hopson is quick to add, "We want a truly differentiated product. We don't want a rebadged vehicle."

This has been GM's problem since the 1970's. Their various divisions were putting out the same cars and the public was supposed to be too dumb to figure out that different shaped plastic pieces were the only difference between a Chevy/Pontiac/Buick/Olds. The best thing they could do is to put some real differences between the products in their different divisions assuming they can solve their labor cost issues.
 

Fenixgoon

Lifer
Jun 30, 2003
33,387
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Originally posted by: altonb1
I don't know if going V8s is the best idea with the instability of gas prices. People are starting to look to smaller vehicles with better gas mileage...

The Pontiacs I have had, though, were decent enough.

their V8's are incredibly efficient... the LS2 gets 28 highway and 18 city
 

JulesMaximus

No Lifer
Jul 3, 2003
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Originally posted by: vi_edit
Originally posted by: JulesMaximus
Can they make their cars not look like ass?

I think the solstice looks great. The G6 for what it is, is a decent enough looking car. I think the Vibe looks better than the Matrix. The Torrent looks good for what it is. The Grand Prix/Bonneville are a bit polar in looks. They aren't bad looking family oriented cars. Certainly no better or worse than what most Hondas or Nissans look like.

Their interiors are utter crap. I will say that.

The Solstice does look good but it is a bit heavy compared to its only competitor.

I think some of the Japanese family sedans look pretty ugly (specifically, Accord & Camry). They will hold up much better than any Pontiac sedan though and the Pontiacs look like crap too so I'd have to give the nod to the Japanese there. God the new Camry looks like ass. WTF were they thinking?
 

swtethan

Diamond Member
Aug 5, 2005
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Originally posted by: Fenixgoon
Originally posted by: altonb1
I don't know if going V8s is the best idea with the instability of gas prices. People are starting to look to smaller vehicles with better gas mileage...

The Pontiacs I have had, though, were decent enough.

their V8's are incredibly efficient... the LS2 gets 28 highway and 18 city

its the huge amounts of torque and power that make those numbers
 

EatSpam

Diamond Member
May 1, 2005
6,423
0
0
Originally posted by: JulesMaximus
Can they make their cars not look like ass?

Looking like ass is the least of their problems.

I rented a '06 Grand Prix last weekend. Its billed as a full size car that can seat 4 adults+ in comfort. Only problem is that you have to be about 4'6" to sit in the back seat without hitting your head due to the slope of the roof. I'm 5'8", tried to lean forward in the back seat and slammed my head into the roof. My Saturn has more head room in the back seat.
 

gotsmack

Diamond Member
Mar 4, 2001
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This is a great idea, cut back on lines and make pontiac different from the other GM cars. RWD is great for the brand, now they just have to get rid of the cheap plastic look and keep on improving build quality.
 

Fenixgoon

Lifer
Jun 30, 2003
33,387
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Originally posted by: swtethan
Originally posted by: Fenixgoon
Originally posted by: altonb1
I don't know if going V8s is the best idea with the instability of gas prices. People are starting to look to smaller vehicles with better gas mileage...

The Pontiacs I have had, though, were decent enough.

their V8's are incredibly efficient... the LS2 gets 28 highway and 18 city

its the huge amounts of torque and power that make those numbers

horsepower +torque != engine fuel efficiency (miles per gallon)

lmao....
 

mercanucaribe

Banned
Oct 20, 2004
9,763
1
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Originally posted by: Fenixgoon
Originally posted by: swtethan
Originally posted by: Fenixgoon
Originally posted by: altonb1
I don't know if going V8s is the best idea with the instability of gas prices. People are starting to look to smaller vehicles with better gas mileage...

The Pontiacs I have had, though, were decent enough.

their V8's are incredibly efficient... the LS2 gets 28 highway and 18 city

its the huge amounts of torque and power that make those numbers

horsepower +torque != engine fuel efficiency (miles per gallon)

lmao....

The high highway mileage is because of the tall gearing, which you can only use if you have such a big and torquey engine.
 

DAGTA

Diamond Member
Oct 9, 1999
8,172
1
0
Originally posted by: EatSpam
Originally posted by: JulesMaximus
Can they make their cars not look like ass?

Looking like ass is the least of their problems.

I rented a '06 Grand Prix last weekend. Its billed as a full size car that can seat 4 adults+ in comfort. Only problem is that you have to be about 4'6" to sit in the back seat without hitting your head due to the slope of the roof. I'm 5'8", tried to lean forward in the back seat and slammed my head into the roof. My Saturn has more head room in the back seat.

The G6 (non-GTP version) has more head room and leg room in back than any other car of similar size I've ever sat in.
 

Gooberlx2

Lifer
May 4, 2001
15,381
6
91
Originally posted by: JulesMaximus
Can they make their cars not look like ass?

Solstice looks sweet IMO. Fun to drive too. Just needs more power off the line, but it really kicks in @ 4800rpm.
 

NFS4

No Lifer
Oct 9, 1999
72,636
47
91
Originally posted by: Gooberlx2
Originally posted by: JulesMaximus
Can they make their cars not look like ass?

Solstice looks sweet IMO. Fun to drive too. Just needs more power off the line, but it really kicks in @ 4800rpm.

That's what the Turbo'd model is for :D