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If they succumbed to peer pressure, it shows they are weak, nothing more. >>
Hate to burst your bubble, but all kids are influenced by peer pressure, so you are saying all kids are weak. You said it yourself. Whether it be an older brother, older friends, or same age friends, it all amounts to peer pressure at young ages.
You remember people saying to you, ahh comeon just throw the rock once, or comeon, just sneak out this one time, Or, Hey do you want to skip science class?
That is peer pressure too and everyone as a kid has done something in their childhood life that was influenced by others.
If the ways the companies was advertising not a problem and placing their products in the stores, why were they in so much hot water and have all these lawsuits against them?
One thing I do know, When I was a kid and started smoking, that surgeon general warning didn't mean anything. After all, at 12 years old, how was I supposed to know who, or what for that matter, a surgeon general was? Find 1 12 year old today that can tell you who the surgeon general is and what their job is. Bet you may find 1 in 10 that knows the answer

Heck most adults today does not even know who the Secretary of Defense is, let alone the surgeon general.....
BTW I do consider this a very good topic for discussion....