MSI is definitely the best, i've had 3 MSI -6309 boards, and an MSI k7pro. All of them were rock solid. My experience with ABIT ended in the socket 7 days because well they sucked soooo bad. Asus is good but expensive. FIC i'd say is just cheap average quality, on par with ABIT but stripped down to just what you actually need. Abit's only real advantage was overclocking features, but there are a lot of other companies with that for cheaper now. Right now i have a gigabyte and i'm very happy with it. I probably would have got a MSI again, but their uATX socketA board wasn't out yet, the gigabyte is also top notch. FIC is also a sales leader, because they are used by Compaq, Micron uses TYAN. MSI has a lot of deals with the smaller companies. ASUS is also used exclusively by SONY, which is another reason they lead sales. ASUS is very reliable and cheap too if you are a big company. The k7m was costing $60 a board when we were all still paying $110 for HP.