please explain how DMCA relates to black friday

[dpopiz]

I just recently heard about this "DMCA" thing when I couldn't find any black friday deals. my understanding is that it makes black friday ads "copyrighted" so it's illegal to reproduce them.
1. am I understanding correctly?
2. why would the stores want this? I don't get it - don't they want people to buy at their sales?

 

[jimmyhaha]

> 1. am I understanding correctly?

Y

> 2. why would the stores want this? I don't get it - don't they want people to buy at their sales?

they claim it's trade secret...

see this thread

http://forums.anandtech.com/messageview.cfm?catid=40&threadid=1189206

especially this site..

http://web.tampabay.rr.com/mblitch/bf2003/

btw, nothing really worth going out to different shop (zoo) this year.

 

[TommyVercetti]

Maybe they don't want their competitors to out do them in sale prices?

 

[tcsenter]

2. why would the stores want this? I don't get it - don't they want people to buy at their sales?

Because its confidential release-sensitive information that is leaked without the company's authorization.

If companies didn't want people to buy or attend their sales, do you believe they would spend millions of dollars to advertise them? You know those NDA (Non-Disclosure Agreements) that hardware review sites sign, pledging not to release before a stipulated date certain manners of information to which they will be given privilege? Yeah, those.

The people who are leaking this information are bound under the same kinds of agreements and they are violating them.

Thinking really isn't all that hard, I'm betting you can do it, if you tried a little. You might even like it.