- Nov 20, 1999
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Chris Pruett, the owner of Robot Invader (the makers of Wind-Up Knight on Android/iOS) had this to say about piracy (specifically app piracy) a bit ago on Twitter:
Lotta press about Android piracy lately. For the record, our piracy rate is about 12% on Android and about 15% on iOS. When Wind-up Knight for iOS was a paid app, the piracy rate was more like 80%. I think piracy is, as always, a red herring. You can't stop it, but as long as it's slightly arduous, it's not a lot of lost sales. Because a huge number of people who pirate software would never buy it in a million years. You aren't losing a sale to them. Piracy starts to matter only when pirate users can cost you money in other ways, e.g. network bandwidth and server cost. Yet another reason to be a free app in today's mobile marketplace.
Also, for both Android and iOS, close to 100% of our pirate users are in China. Those users can't buy things on Android anyway. The correlation is not direct. Piracy doesn't cause significant lost sales but it is particularly irrelevant if you are free.
https://twitter.com/c_pruett/status/229439668150734848
https://twitter.com/c_pruett/status/229439766150660097
https://twitter.com/c_pruett/status/229440066576056320
https://twitter.com/c_pruett/status/229440177762877440
https://twitter.com/c_pruett/status/229440362916220928
https://twitter.com/c_pruett/status/229440432315183104
https://twitter.com/c_pruett/status/229440662834122753
https://twitter.com/c_pruett/status/229458742276653056
Maybe piracy on android is overstated. In any case, the 'free to play/free to use' model is becoming a more and more dominant business model. Even high end PC games (see planetside 2) are becoming f2p.