Analog
Lifer
Can an SUV carry too much baggage?
Perhaps, if it?s called Bronco.
Despite the potentially negative imagery associated with it ? rollover lawsuits, O.J. Simpson?s televised flight from police ? Ford Motor Co. is reviving the Bronco name with a rugged SUV concept based on a vehicle it builds and sells in South America.
?It?s a good name,? said Phil Martens, group vice president for North America product creation at Ford.
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Perhaps, if it?s called Bronco.
Despite the potentially negative imagery associated with it ? rollover lawsuits, O.J. Simpson?s televised flight from police ? Ford Motor Co. is reviving the Bronco name with a rugged SUV concept based on a vehicle it builds and sells in South America.
?It?s a good name,? said Phil Martens, group vice president for North America product creation at Ford.
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