It's *more* of a snafu, really. The i680/i780 was a high priced enthusiast chipset which only a relatively small number of knowledgeable enthusiasts bought. The 780G + phenom = boom is a far more visible problem because both are low priced mainstream products. It was possible for vendors to cope with a small number of enthusiasts having problems -- a huge amount of blown 780G motherboards flying back to manufacturers is going to put a burden on retailers, manufacturers and ultimately put more strain on relation of those parties with AMD.
If you were an etailer catering to the DIY crowd, would you be enthusiastic re: stocking 780G boards knowing your support costs on those tiny margin value SKUs could be higher than all your other products put together? Didn't think so. You'd be tripping all over yourself to put giant warnings saying "NOT COMPATIBLE WITH ALL PHENOMS" up on your site, bouncing as many back to your supplier as you could, and steering users to other products.
Because the 'enthusiast' quad core is priced only a few dollars higher than the 'budget' quad core, lots of AMD customers went with the cheapest motherboard they can find paried with the 'high end' CPU. Heck, even Anandtech did that until they realized there was a problem. I hate how the AMD spokesdrone is making it sound like the the problem is between the keyboard and chair (user error), but hey. Spin is what's called for at this point.