Fuck it. I already conserve enough power in the house as is.
It's the same thing as with water: if you spend the water all you want, and then the water agency asks you to conserve some, you stop watering your massive lawn for one day a month, and you save 20%. And you get some kind of cashback. But if you are frugal with it, like me, you can't save any more, because there isn't any way. And you get penalized. And then the agency complains that people are using too little water, so their revenues are down, so they jack up the prices.
PG&E could have done tons of stuff to upgrade the network, purchase power elsewhere, encourage independent renewable energy power produces, etc. But they tried to push through ballot measures to kick all other energy producers from the market, spent tons of money on ridiculous ads where everyone replacing incandescent lights for 'I look like a zombie' fluorescent bulb is a freaking hero of the year. And now they want to control your AC as well. Well, fuck them.