this is normally the lease expensive brand name synthetic on the market. it's often even cheaper than wal-mart's house brand "super tech"
I've used Platinum in my SVT Focus since February (money is tight; can't afford royal purple anymore) and I've only changed my oil twice (about 7,000 miles between changes, I drive from Chicago to San Diego TWICE so that racked up quite a few in a short period.) the oil temperatures and pressure (guages my car has) have always read consistently. however, a common complaint about this oil, especially for high compression vehicles like the Focus SVT and Corolla XRS, both cars I have experience changing to this oil with, is rough start/idle until warmup. the oil is noticably thicker at room temperature at the same viscosity rating in comparison to other oils. the only time this is a concern (in my opinion) is when you live in colder climates where initial starting is already hard on the engine.
however, lab tests and thousands of user feedback about this oil on bobtheoilguy.com and various other forums on the internet have shown this oil to cause no unusual wear over a long period, so the rough start/idle behavior is somewhat irrelevent.
one theory (which i happen to agree with) is the oil forms a thicker protective layer than other oils when cool so it can protect the cylinder walls/sleeves and rings better during cranking.
another theory is the oil remains thicker when cool in order to not drain past the top piston ring when an engine sits for an extended period of time.
to each his own. just can't beat the value, thats for sure.