I am not a blind person. I will never purchase GTX 970 over R9 390 just like Fury X over GTX 980 Ti.The difference in case some of you haven't understood between Joe Macri "Overclocker's dream" and NV's release of specs to the press, is Joe's words are tested by the press, review sites verify it OC poorly from day 1. Whereas NV was busy telling all the press sites their 970 has 4GB vram, 256 bit bus and the full ROPs.
People who bought Fury X certainly didn't do it because it was an overclocker's dream. But many folks who bought the 970 certain did so because of its 4GB vram and identical 980 specs on bandwidth and ROPs.
We're seeing that lie affect performance now at 1080p in single GPU.
It affected performance THEN at 1440p with SLI 970s.
Sure you can say SLI is less usage scenario, but to say it has no affect due to its gimped 3.5 + 0.5GB vram segment is a damn lie. Stop propagating the lie and stop defending such behaviors of blatant false advertisement.
Ask yourself why are you defending such bad business practices? Are you really such a sheep?
R9 390 is AMD best card and GTX 980 Ti is nvidia.